Privacy Policy
Last updated: January 2026
Lead Prospect Inc. (“Lead Prospect”, “we”, “us”) is a revenue operations, growth marketing and business development firm based in East Farnham, Quebec. We respect your privacy and handle personal information in line with Quebec’s Act respecting the protection of personal information in the private sector (as amended by Law 25), Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada’s Anti-Spam Legislation (CASL).
This policy explains what personal information we collect through leadprospect.ca (the “Site”), our forms, events, emails and business development activities, why we collect it, and the choices you have. It applies to visitors, prospects, clients, event participants and job applicants.
Person in charge of the protection of personal information
Our President, Virginia Wilson, is the person in charge of the protection of personal information at Lead Prospect. She oversees how we handle personal information and answers any question or request about it.
- Email: marketing@leadprospect.ca (subject line: “Privacy”)
- Mail: Lead Prospect Inc., Attention: Person in charge of the protection of personal information, [civic address], East Farnham, Quebec [postal code]
Personal information we collect
We collect only the information we need for the purposes listed in this policy.
| Category | Examples |
|---|---|
| Contact and identity | First and last name, company name, job title, business email, phone number |
| Information you send us | Messages, project details, files you upload through our forms |
| Event and training participation | Registration details, attendance, questions and feedback |
| Job applications | CV, cover letter, work history, availability, references |
| Client relationship | Meeting notes, quotes, contracts, invoices, communication history |
| Business prospecting data | Professional contact details from public or licensed business sources (see “B2B prospecting on behalf of clients”) |
| Technical and usage data | IP address, browser and device type, pages viewed, referring site, approximate location, cookie identifiers |
We do not ask for sensitive information such as health, financial account or government ID details through the Site. Please do not include it in messages or uploaded files.
How we collect it
- Directly from you: when you fill in our contact form, book a call, email or phone us, register for an event or workshop, subscribe to our communications, or apply for a job.
- Automatically: through cookies and similar technologies when you browse the Site, and through email engagement data (opens and clicks) when you receive our emails.
- From third parties: from our clients, partners and event co-organizers (for example, a chamber of commerce that shares an attendee list for a workshop we deliver), and from public or licensed business sources such as company websites, LinkedIn and business directories.
Why we use it
We use personal information to:
- Answer your questions, prepare quotes and schedule calls.
- Deliver our services and manage our client relationships, including invoicing and accounting.
- Run events, workshops and training sessions, and send related information.
- Send newsletters, resources and offers, where you have consented or where the law allows.
- Carry out B2B prospecting and partner programs for our clients.
- Assess job applications and manage hiring.
- Operate, secure and improve the Site, and measure the performance of our content and campaigns.
- Meet our legal, tax and regulatory obligations, and protect our rights.
We do not sell personal information. If we want to use information for a new purpose, we will ask for your consent first, unless the law allows otherwise.
Consent
By submitting a form, booking a call, registering for an event or applying for a job, you consent to our use of your information for the purpose of that request. We ask for express consent before sending you marketing emails and before activating cookies that are not strictly necessary.
You may withdraw your consent at any time by contacting us or using the unsubscribe link in our emails. Withdrawing consent may limit what we can do for you, for example if we need your contact details to deliver a service.
Cookies and tracking technologies
Cookies are small files stored on your device when you visit a website. Technologies that can identify, locate or profile you are turned off by default. They are only activated if you accept them in our cookie banner, and you can change your choice at any time through the cookie settings link at the bottom of the Site.
| Type | What it does | Default |
|---|---|---|
| Strictly necessary | Makes the Site, forms, language selection and security features work | Always on |
| Analytics | Measures visits and page performance so we can improve the Site | Off until you accept |
| Marketing | Measures our ads and shows relevant content on social and ad platforms | Off until you accept |
You can also block or delete cookies in your browser settings. Some parts of the Site may not work properly without strictly necessary cookies.
Sharing and service providers
Access to personal information is limited to Lead Prospect team members who need it for their work. We share information outside Lead Prospect only in these cases:
- Service providers who help us run our business, under contracts that require them to protect the information and use it only for the services they provide to us. These include our website hosting and WordPress plugins (forms, translation), our CRM and automation platform (Zoho), our email marketing platform (Brevo), our project management and meeting note tools (ClickUp, Microsoft Teams), our accounting software, and our accountants.
- Our clients, when we collect information as part of a mandate we carry out for them, such as a prospecting campaign or a partner program.
- Event partners, such as a chamber of commerce co-organizing a workshop, limited to what is needed to run the event.
- Legal reasons, when the law requires it or allows it, for example to respond to a court order or to protect our rights.
- Business transactions, if Lead Prospect is involved in a merger, sale or similar transaction, under an agreement that protects the information.
Storage outside Quebec
Some of our service providers store or process information outside Quebec, including elsewhere in Canada, the United States and the European Union. Before communicating personal information outside Quebec, we assess whether it will receive adequate protection, taking into account its sensitivity, the purpose of its use and the safeguards in place, and we put written agreements in place with those providers. Information held outside Quebec may be accessible to local authorities under the laws of that jurisdiction.
B2B prospecting on behalf of clients
As part of our business development services, we contact businesses on behalf of our clients, mainly in manufacturing, construction, robotics and automation. For this work we use professional contact information only: name, job title, company, business email, business phone and publicly available professional profile details. We do not use personal contact details for prospecting.
When we contact you on behalf of a client, we identify Lead Prospect and the client we represent. You can ask us at any time where we obtained your information, ask us to stop contacting you, or ask us to delete your information. We will record your request so that you are not contacted again for that client or by Lead Prospect, as you choose.
Commercial electronic messages
We send commercial emails only with your express consent, or where CASL allows implied consent, for example when you have an existing business relationship with us or when your business email is conspicuously published and our message relates to your professional role. Every commercial message identifies the sender and includes a working unsubscribe link. We process unsubscribe requests within 10 business days.
Retention
We keep personal information only as long as needed for the purpose it was collected for, or as required by law. Once it is no longer needed, we destroy it securely or anonymize it.
| Information | How long we keep it |
|---|---|
| Contact form and inquiry information | 3 years after our last exchange |
| Client files, contracts and invoices | 7 years after the end of the mandate, for tax and legal purposes |
| Prospecting data | Until the end of the related mandate, or sooner if you ask us to delete it |
| Marketing email list | Until you unsubscribe or withdraw consent |
| Job applications | 12 months after the end of the hiring process |
| Analytics data | 14 months |
Security and confidentiality incidents
We protect personal information with measures suited to its sensitivity, including encrypted connections (HTTPS), access limited to authorized team members, strong passwords and multi-factor authentication on our business tools, and confidentiality commitments from our team and service providers. No method of transmission or storage is completely secure, but we work to keep risks low.
If a confidentiality incident occurs, we act quickly to reduce the risk of harm and keep a register of incidents. If an incident presents a risk of serious injury, we notify the Commission d’accès à l’information du Québec and the people affected, as the law requires.
Your rights
Subject to the limits set by law, you have the right to:
- Access the personal information we hold about you and receive a copy.
- Correct information that is inaccurate, incomplete or out of date.
- Withdraw consent to our use or sharing of your information.
- Request deletion or de-indexing of your information when its use no longer complies with the law.
- Data portability: receive information you provided to us in a structured, commonly used technological format, or have it sent to another organization.
- Be informed when a decision about you is made solely through automated processing, and submit observations. We do not currently make such decisions.
To exercise these rights, contact our person in charge of the protection of personal information. We may ask you to confirm your identity. We will respond in writing within 30 days of receiving your request, free of charge.
Minors
The Site and our services are intended for businesses and professionals. We do not knowingly collect personal information from anyone under 14. If you believe a minor has sent us information, contact us and we will delete it.
Third-party links
The Site links to other websites and social media platforms, such as LinkedIn, Facebook, Instagram, X and YouTube. Their privacy practices are their own, and we encourage you to read their policies.
Changes to this policy
We may update this policy to reflect changes in our practices or the law. The date at the top shows the latest version. We will post significant changes on the Site and, where appropriate, notify you directly.
Contact and complaints
For any question, request or complaint about how we handle personal information, write to our person in charge of the protection of personal information at marketing@leadprospect.ca. We will review your complaint and respond in writing.
If you are not satisfied with our response, you may contact the Commission d’accès à l’information du Québec or the Office of the Privacy Commissioner of Canada.